Individual but united

Frasers Group comprises forty-one brands and counting, each with their own unique set of challenges and needs. With such a diverse portfolio and workforce, one homogeneous system for everyone simply wasn’t going to cut it. Frasers Group needed segmented learning, unique to each brand, to give each and every single learner the best and most personalised experience possible.

But the requirements didn’t stop there. Even given each brand’s uniqueness, a sense of cohesion was still essential to unite them under the Frasers umbrella. The answer came in the form of Thrive’s sleek, easy to use platform that had the ability to segment learning between brands - while still maintaining consistent Frasers branding throughout.

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Content champions

Once partnered with Thrive, Frasers Group rolled out the new learning platform across all their brands with the mission to deliver an engaging mix of learning, skills and comms to their 35,000+ strong workforce.

Rob Jackson Harris (Group Head of Learning & Development at Frasers Group) knew that the teams within the Frasers Group brand family would respond well to Thrive’s social-media-like functionality, offering them an effortless experience that blends seamlessly with the platforms they use outside of work.
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"In a world where everything is social, why not bring that into your learning platform?"

- Rob Jackson Harris, Frasers Group

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Being made up largely of retail teams, it was non-negotiable for Frasers that their learning be contained within an engaging and easy mobile app that travelled the shop floor with them. The Thrive mobile app fit the retail staff’s needs perfectly, with a sleek and user-friendly interface that contained all the resources of the desktop site - but neatly contained within their pockets and available at the point of need.

Now, any time they need a refresher on essential training in a moment’s notice, the answer is right in front of them. Frasers Group has honed the principle of social learning and user-generated content (UGC) to a fine art, staying laser-focused on the things that are going to add the most value to their teams. The result is a library of highly curated, useful and engaging UGC that promotes knowledge-sharing within the business.
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"We're building out our content and making sure that it's really impactful. We're a very commercially-focussed business, and therefore we want to make sure that whatever we are going to do is going to add value, and have an impact on our people."

- Rob Jackson Harris, Frasers Group
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Rob and the team have appointed “content champions” within Frasers Group, who can share their knowledge with the wider organisation. These are carefully selected experts with whom everyone is familiar, allowing them to act as an authoritative - but familiar - voice.
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Future-proof

AI is quite obviously a hot button issue at the moment, not just in Learning and Development but across all industries. As with all new technological developments, it’s been a divisive topic of some debate. But that doesn’t mean L&D leaders should shy away from it; quite the opposite.

Luckily, Thrive and Frasers are aligned when it comes to the use of AI. Having recently rolled out their Innovation Roadmap and brought Head of AI Niloufar Zarin on board, Thrive is firmly future-proofing the platform for their customers - and Frasers is taking full advantage.

Thrive has fully embraced AI’s capabilities to deliver ultra-personalised learning to their users, meaning Frasers are able to accelerate their staff’s career paths in an easy and intuitive way. With AI-assisted Skills and Goals functionality, Frasers will be able to identify new and emerging skills that can be used - and improved - across their workforce.

This feature allows Frasers to upskill their workforce, across all brands.
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Paving the way for customer loyalty

Following a successful launch and roll-out, Frasers is enjoying the benefits of a highly skilled and connected workforce, facilitated by Thrive’s intuitive platform. They aim to continually identify and hone in on new and evolving skills essential to the retail sector, paving the way for growth and customer loyalty.

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