Ready for anything

AA’s Driving Instructor Training Academy had thousands of trainee instructors on its books. While they were excited to become franchised instructors, the process itself proved awkward. Courses took the form of long, text-based handouts, and becoming a franchisee could take anywhere from 18 months to 2 years to complete.

The team observed a lot of people beginning the course but not finishing it -- or worse still, registering but never even starting. Something needed to change in order for the Training Academy to fully embody the company’s motto, and truly be “ready for anything.”

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The road to success

To give their instructors the best possible start, the AA needed to modernise their courses. By partnering with Thrive, they made each step engaging and effective, combining innovative technology with personalised learning paths. This approach included hosting a diverse range of content via videos, quizzes, and PDFs, all designed to foster a strong sense of community and collaboration.

Trainees are now regularly interacting with AA-branded content, meaning they feel more connected to the business than ever before. The platform’s social-media-like functionality mimics the effortlessness of platforms that people are already used to in their personal lives, encouraging trainees to like, share and comment on the learning materials that matter most to them.

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Driving engagement

The AA now offers an effective, enjoyable learning environment that meets current trainee demands and prepares them for future success.

The sense of social learning and knowledge sharing that the AA set out to achieve has been realised, with the platform thriving through the use of Thrive, delivering valuable learning material in the best possible way. This has allowed instructors to provide consistent, high-quality customer service, leading to significant achievements for the AA, including remarkable customer growth and industry recognition.

• 2,222 training resources are now hosted on the platform.
• 501,592 content views have been recorded and counting.
• 2,687 likes have been garnered since the platform's launch.
• 2,851 shares have occurred on the platform.
• 8,014 comments have been made by users.
• 75% customer growth has been achieved in just 12 months.
• The AA has received a Platinum Feefo Award for outstanding customer service.

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