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Ann Summers increases sales by 30%.

Ann Summers transforms their learning with Thrive, leading to an increase in sales and a 50% reduction in onboarding time.

“I would definitely recommend Thrive to other organisations. All your learning is in one place and it’s incredibly social. It’s a place where your teams will want to go to learn.”

Becky West
Learning & Development Partner at Ann Summers

About
Ann Summers

Founded in 1970, Ann Summers has pioneered female empowerment and shattered taboos around pleasure. With 85 stores across the UK, Spain, and Ireland—and plans for five more in 2025—the brand continues revolutionise and lead the industry.

Revolutionising retail learning and collaboration

With a workforce of more than 1,000 frontline employees, Ann Summers faced the challenge of providing on-demand access to learning opportunities and vital communications.

To ensure that every employee -- whether in a store or at the head office -- could connect, collaborate, and learn from day one, Ann Summers sought a solution that would facilitate seamless onboarding and continuous development.

Finding the perfect fit with Thrive

Given that most of their employees are not desk-based, Ann Summers looked for a solution that would be just as effective on mobile devices as on laptops.

Thrive emerged as the ideal choice, offering bite-sized, visual content that employees could engage with at their own pace. Through Thrive, every new employee at Ann Summers now enjoys a personalised and effortless onboarding experience, gaining immediate access to the learning resources needed to excel in their roles. This platform has enabled teams to connect, collaborate, and learn from each other in a dynamic, social, and user-driven environment.

Tangible results and business impact

By implementing Thrive, Ann Summers not only enhanced its training programmes but also achieved significant business outcomes:
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  • Strike rate increase: Business target strike rate increased  from 14% to 23%.
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  • Regional success: A region with additional Thrive learning resources achieved the highest strike rate of 25%.
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  • High engagement: Ann Summers saw a 98% adoption rate of their platform, and a 99% event attendance rate among employees.
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  • Product sales boost: Training on Thrive led to a 30% increase in sales of the “Buzz Fresh” line of  products, compared to the previous year.

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Learning has changed. If we want to learn something, we don’t sit in an 8-hour workshop; we watch a 3-minute video, or Google it. Thrive gets this.
Becky West
Learning & Development Partner

Real results we will help you to achieve

From increasing sales and improving learning ROI to driving a stronger learning culture, Thrive has a proven track record of delivering exceptional results.
Find out how
Increases sales by 30% by using Thrive
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Reduces onboarding time by 40% with Thrive
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Saves 50% of their L&D budget by switching to Thrive
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See Thrive in action

Explore what impact Thrive could make for your team and your learners today.