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Krispy Kreme bakes compliance training in from day one.

The doughnut giant uses Thrive to achieve 99% user adoption and transform their compliance training.

"I would 100% recommend Thrive, they can't do enough for us which is great."

Alex Bailey
L&D Partner at Krispy Kreme UK

About
Krispy Kreme

When you think of doughnuts, chances are you think of Krispy Kreme. The famous doughnut chain has been operating since 1937 with a secret New Orleans recipe -- and all these years later, they've expanded to 14,000 stores worldwide.

A glazed-over LMS

Krispy Kreme faced plenty of challenges thanks to their outdated LMS. With over 1,800 learners across 115 locations -- including major cities such as Manchester, Birmingham, and Edinburgh -- the needs of Krispy Kreme's expansive operations simply weren't being met.

Learners felt bored and unengaged by the clunky user interface, making learning a chore that was difficult to fit within their schedules. Compliance management -- an extremely important part of Krispy Kreme's training -- was another major pain point. The old platform struggled to provide the necessary level of detail and accessibility, which was particularly problematic for a company that prides itself on a culture of employee engagement and high performance. Krispy Kreme needed a more dynamic learning environment that could facilitate self-driven learning, collaboration, and knowledge sharing in a single, cohesive space.

A recipe for success

To overcome these challenges, Krispy Kreme turned to a familiar partner: Thrive. The company had already established a strong relationship with Thrive in 2019, using their off-the-shelf content to deliver bite-sized learning in the flow of work -- so they were well-acquainted with what Thrive could offer. Thrive provided a solution that not only addressed the shortcomings of the previous LMS, but also introduced new features that aligned perfectly with Krispy Kreme’s goals.

The platform was designed to be more engaging and user-friendly, making it easier for learners to incorporate training into their daily routines. It also offered robust compliance data management tools, ensuring that Krispy Kreme could maintain its high standards of performance and engagement. By creating a space that encouraged self-directed learning, collaboration, and knowledge sharing, Thrive became the ideal partner for Krispy Kreme’s evolving needs.

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A sweet success story

The implementation of the Thrive Learning Platform at Krispy Kreme led to several positive results:

  • Increased engagement: The new platform became an integral part of the daily routine for learners, significantly reducing the “glazed over” effect caused by the old LMS.
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  • Enhanced compliance management: Compliance data is now effectively managed, supporting Krispy Kreme's commitment to high performance and engagement.
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  • Future-ready: With plans to expand to over 3,000 learners, the Thrive platform is scalable and ready to support Krispy Kreme's growth.
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  • Positive feedback: Learners have responded positively to the new platform, enjoying a learning experience that truly has them "licking their lips."

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The service at Thrive has been ace right from the start.
Alex Bailey
L&D Partner

Real results we will help you to achieve

From increasing sales and improving learning ROI to driving a stronger learning culture, Thrive has a proven track record of delivering exceptional results.
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Increases sales by 30% by using Thrive
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Reduces onboarding time by 40% with Thrive
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Saves 50% of their L&D budget by switching to Thrive
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