Ted Baker Case Study - LMS Platform Example

Ted Baker achieves record levels of employee engagement.

The luxury retailer achieves 676% ROI with a bold digital learning strategy.

"From day one, I felt confident that working with Thrive was the right decision. Every question I asked was answered with honesty and transparency; the lead in the conversation was always about what we needed and how Thrive suits us, rather than the other way around. The team has supported us through every step of the journey, from selection to implementation, to launch, aftercare and future planning."

Debbie Frearson

Digital Development Partner at Ted Baker

About
Ted Baker

Beginning as a shirt specialist in Glasgow, Ted Baker has grown into a leading lifestyle and fashion brand with 560 stores and concessions around the world. As Ted has expanded, the team has maintained their commitment to quality - upholding their reputation as "No Ordinary Designer Label."

Challenges of traditional learning

Historically, Ted Baker’s training has been all about beautifully designed and printed induction tools, one-to-one coaching, and off-site classroom training events bursting with personality. But with their more traditional approach came a range of barriers: They weren’t able to truly engage their retail population, face-to-face workshops were restricted by location, and the printed guides were both difficult to keep up to date and didn't support Ted's commitment to sustainability.

They already knew their training had to become more digital and data-led, so they started building a business case. Then came COVID, meaning they could no longer facilitate training, communicate with dispersed teams, or share resources. They had to move quickly to find a new digital learning solution.

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Time to go digital and data-led

By launching their first-ever piece of global HR technology with Thrive, the L&D team at Ted were able to widen access to retail teams, give their people a voice through user generated content, get important information out quickly, and keep important resources up to date.

Ted's successful launch harnessed features like campaigns, events and questions to get their people connecting and sharing around the globe. They used pathways in five different languages to onboard learners onto the platform, first focussing on topics such as their values, culture and community stories before bringing in compliance training.

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A sustainable solution

Since launch the team at Ted has seen impressive adoption, with up to 77% engagement and 140,000+ content views. Plus, 57% of their content is actually shared by the employees themselves.

By replacing their unique printed guides with a digital solution, they've boosted engagement, enjoyed a 676% return on investment, and will be saving 150 trees every 5 years!

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Number of employees

3,650

Use cases

Integrations

Results

676% L&D ROI boost and 77% user engagement within the first 2 months.

See Thrive in action

I went to every webinar, attended every demo and spent a long time researching -- and Thrive really connected with us. Not only their platform and the focus on social learning, but the personality of everyone I spoke to really reflected our values.

Debbie Frearson

Digital Development Partner

Real results we will help you to achieve

From increasing sales and improving learning ROI to driving a stronger learning culture, Thrive has a proven track record of delivering exceptional results.

Find out how